- Character of the wood: Deciduous wood specieds; annual ring structure; structureAppearance between oak and maple (the most popular north American species)
- Color Uniformity: Consistency throughout the whole year; Results are redictable; important for jobsite repairs;
- Versatility: Beech takes stains exceptionally well; mimic other species; for people who buy a look rather than a species;
- Affordability: priced like acommodity item; no barrier to create consumer or builder interest; helps turn stock;
- Quality (German Engineering): fulfills higher aesthetic requirements; longer product life-span; the best choice for those who rely on customer satisfaction; 0.5% waste per box instead of 5% (industry standard); gives a 7.5% price advantage for the consumer or builder;
- Precision Milling: No overwood; perfect fit for faster installation;
- Steaming: Color uniformity; warmer tone; eliminates all moisture pockets in the boards; consistency in moisture content;
- Sustainability: Green products; all lumber is from sustainable managed forests; 100+ old trees; better log sizes; better log sizes; higher lumber grades; longer lengths; approx. 25 to 30% faster installation; to fulfill higher aesthetic requirements;
- Hardness: rating on Janka scale is 1350; between red oak and maple;
- Consistency in moisture content: shrinks and expands evenly; straightness of boards; no uneven ends; a glue down product (up to 4-1/2"); important when it comes to high end condo projects;
- Packaged in a Climate Safe: helps eliminate acclimation problems; can be installed out of the box, if 45% humidity is in the middle of all expected extrmes.